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Statsfone and Fanfone are aimed at a highly attractive demographic: the sports fan.
Predominantly male and college educated, the North American sports fan is typically a motivated consumer with disposable income.
By embedding a targeted message in a Statsfone or Fanfone call, a sponsor can:
- Guarantee the audience is listening. Call logs that detail time, length and destination of each call ensure accurate, measurable records of execution.
- Monitor conversion rates by employing a call to action (“go to your local retailer and mention this ad for $10 off”), or a direct connect (“say ‘Nike’ at the end of this call to be
connected to your local retailer”).
- Build a consumer database through a contest feature (“Leave your name and email address at the end of this call to be entered in the draw”).
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